5i Research has brought me full circle from equities analyst via PR to creator of expert financial thought leadership.
I started in the City, spending eight years analysing emerging markets equities, cracking accounts and getting to grips with business models in a range of sectors from banks to beer. I took a leap into public relations to develop the use of City-quality research techniques to promote brands, producing thought leadership for financial services and property companies of all kinds, devising and implementing PR strategies and handling crisis communications.
5i Research keeps me focused on the work I do best - making sense of big data, delivering great analysis and telling compelling stories on behalf of clients in fund and wealth management, banking, financial infrastructure, fintech and much more.
I am also a regular columnist in the i newspaper. My column, Macro Money, explores how the big economic trends impact us in our daily lives. You can read recent pieces by following the links below.